Co-Creation Experiences: Attention and Memorability
نویسندگان
چکیده
منابع مشابه
Consumer co-creation
The paper provides an integrated view of value creation in the development of new products and services related to ICT. We argue that customer integration into the development process as a whole is a key for enhanced innovation processes. Building on early experiences from two projects conducted with a living lab approach we ask how this approach can help organizations utilize important resourc...
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This paper describes an online co-creation study done via an online co-creation platform Owela as well as shares industrial experiences and lessons learnt about the study. The Owela study was conducted in order to provide a deeper understanding of users’ perceptions of cloud services and their security. By utilising the online co-creation platform it was possible to get quick and easy contact t...
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Leveraged by the advances in communication and information Technologies, producers and consumers are developing a new behavior. Together with the new emerging collaborative manifestations this behavior may directly impact the way products are developed. This powerful combination indicates that consumers will be involved in a very early stage in product development processes supporting even more...
متن کاملCo-production and Co-creation: Creative Practice in Social Inclusion
We apply techniques drawn from interactive media art in fieldwork for social inclusion. Advanced mobile media and grassroots DIY techniques are used to bring creative practice with digital media into community based outreach work. We use these techniques in a participatory context that encourages the co-production of cultural output. We triangulate across artistic practice, technology engineeri...
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ژورنال
عنوان ژورنال: Journal of Travel & Tourism Marketing
سال: 2016
ISSN: 1054-8408,1540-7306
DOI: 10.1080/10548408.2015.1118424